Brand Introduction:
Bump is a concept for an emerging professional audio brand that focuses on remaining affordable while not sacrificing quality. Bump offers sound hardware for performing that includes Amps, Pedals, Pedal Boards and more. Bump’s visual identity is loosely based on a Pop Punk and skater aesthetic, it is meant to feel inviting and familiar to our target demographic.
The values that Bump holds closest are inclusivity and dependability. Bump believes that everyone who wants to perform music should feel welcomed and that anyone using Bump products should feel confident in their hardware.
Target Demographic:
The target demographic of Bump is between the ages of 17 and 35. This demographic has a low to moderate amount of disposable income. These customers value Bump because they know they will be getting solid sound hardware for a reasonable price.
Customers of Bump typically perform in smaller bands who play locally at bars and other small concert venues.
Goals for the Project:
Create a brand identity for Bump that reflects the main draws of their products: quality and affordability. Potential customers should feel invited to try Bump products, regardless of their skill level, income or identity. Bump wants all musicians to feel confident when buying their products.
Bump’s visual identity should be casual and inviting.
Customers of Bump typically perform in smaller bands who play locally at bars and other small concert venues.
Goals for the Project:
Create a brand identity for Bump that reflects the main draws of their products: quality and affordability. Potential customers should feel invited to try Bump products, regardless of their skill level, income or identity. Bump wants all musicians to feel confident when buying their products.
Bump’s visual identity should be casual and inviting.
