Brand Introduction
Jewel Tiger is a new company that offers services for the interior of your home, including interior decorating, kitchen and bath design and 3D visualization. Jewel Tiger wants you to make your living space truly your own. They value what makes you unique, the boldness to make a change and the playfulness that makes it fun to do so.
Goals:
Create a brand identity that encompasses the values Jewel Tiger holds closely of uniqueness, boldness and playfulness while appealing to the company's target market. Assets will be created for a variety of media types, such as web and print. These assets can then be used on any future media Jewel Tiger creates.
Target Market
Jewel Tiger means to target a luxury market, focusing on those with disposable income to make use of their services.
The type of potential customer that Jewel Tiger wants to focus on marketing to are mainly those who are current homeowners, people currently renting and those who work in the real estate industry. The people in this demographic are typically 30+ and want to make a change in their own living space, or want to increase the value on property they own.
Aesthetically, Jewel Tiger wants to appeal to this potential customer base through a sense of luxury. The logo uses a modified script typeface, meant to evoke a sense of prestige while remaining simple and legible enough to remain playful.
